Posts Tagged ‘Jesse Garrett’

While there is no technical definition of a blog, three characteristics should be present in this type of new media. Blogs must be written in reverse-chronological order, take a semi-personal tone, and include ways to continue or extend the conversation. In his blogging history Say Everything, Scott Rosenberg asserts that “blogging was not invented; it evolved” (p.81). Similarly, bloggers’ purposes for communicating have also evolved from a compulsion to talk to an aspiration to truly converse.

By 1998, bloggers had been writing in reverse-chronological order, using a more casual, unedited human voice, and sharing links for several years, but their focus was always “inward on personal experience” (Rosenberg, p.87), and their communications were one-way. For example, Justin Hall wrote his blog as a personal diary. Dave Winer used his blog to spread the truth as he saw it, even though he didn’t expect any audience to actually listen to him. Jorn Barger, filterer of the Web, was more interested in “collecting his own treasures and laying them out for you to admire” (Rosenberg, p.82) than he was in narrowing his link topics to reach out to a more targeted audience and initiating the conversation.  Jesse James Garrett became the first true blogger by understanding that blogging should be a “dynamic medium” (Rosenberg, p.88) in which one starts a two-way conversation between himself/herself and the world.

Today’s blogging experts admit that the success of a blog often depends on its audience size. And as we know from The Cluetrain Manifesto, to attract and maintain and audience, you must have a conversation with them, not talk to them.  Along these lines, Garrett recognized that blogging is not about “pushing an object into the world, it’s about opening a channel between yourself and the world (Rosenberg, p.88). While the first “bloggers” were only comfortable using their unedited voices to write about themselves and their interests, Garrett tried to spark interest among readers and increase their conversations’ relevance by focusing them “outward toward information on the wider Web” (p.87). Markets are conversations, and Garrett’s mentality towards blogging set the stage for markets rallying around this new conversational medium.

Read Full Post »